Pay Up, Parents
WWF / Digital Campaign
How do we get more millennials to become members of WWF? We make their parents pay.
This campaign won GOLD in the Young Lions Digital Competition in Cannes 2019.
Pay Up, Parents
WWF / Digital campaign
How do we get more millennials to become members of WWF? We make their parents pay for their own mistakes.
This campaign won GOLD in the Young Lions Digital Competition in Cannes 2019.