Through the Eyes of a Child
Through the Eyes of a Child
Synoptik / Integrated Campaign
2 out of 3 children with vision problems go unnoticed. To remind parents that children’s vision is something to cherish and protect, we invited them into the magical world of children. A world which through their eyes is full of possibilities, innocence and imagination.
As part of the campaign, we also created a magical children’s book that screens your child’s vision while you read.
The story follows a child who loses his imagination. The reader is then sent along on a mission to help get it back by solving the different vision tests.
