The Add-On Calendar

The Danish National Lottery / Integrated Campaign

In Denmark, the last day of Christmas is the 24th of December, but most families are still gathered on the 25th - left without any excitement and joy. 
So to make Christmas last a little longer, we developed The Add-On Calendar: an extra “door” that, with its innovative design, can be attached to all advent calendars. It contains a Lotto ticket to the Christmas drawing the 25th of December.