Lotto Christmas Collection
Lotto Christmas Collection
The Danish National Lottery / Integrated Campaign
72% of the Danish population wish for boring Christmas gifts. But Lotto is all about joy and excitement. So to bring some magic back into Christmas, Lotto created “Lotto Christmas Collection”: a limited edition collection of the Danes’ most boring Christmas wishes turned into Lotto tickets.
Case Study
The collection consisted of seven different products, ranging from a simple pair of socks, to a regular guest towel and even some classic Earl Grey tea.
Each had their own unique series of numbers, and worked as real Lotto tickets for the drawing after Christmas.
The collection was launched on national TV and Social Media.
Herofilm
